Prohibited Words
Stay compliant with advertising policies by avoiding high-risk words in your cleaning service campaigns. Learn which terms to avoid and what to use instead.
Ad Compliance Guidelines
Effective Date: June 16, 2025
Ensure your cleaning service ads meet Google Ads' policies by avoiding high-risk words and phrases.
False Guarantees or Unrealistic Claims
- 100% guaranteed results
- Instant results
- Best in UAE / #1 cleaning service
- Use instead: “Our goal is your satisfaction.”
Misleading Financial Terms
- Lowest prices guaranteed
- No charges at all / Free service (if conditions apply)
- Use instead: “Affordable pricing,” “No hidden fees.”
Violent or Sensitive Language
- Kill all germs instantly
- Virus killer
- Use instead: “Safe disinfecting with approved solutions.”
Health or Medical Claims (without approval)
- Prevents COVID-19
- Certified virus removal (if not officially certified)
- Use instead: “Follows health & safety protocols.”
Restricted Industry Phrases
- Visa guaranteed / Work permit assistance
- Cheap domestic help
- Use instead: “Part-time home cleaning available.”
Spammy or Clickbait Phrases
- Click now! / Hurry before it's gone!
- You won’t believe this offer!
- Use instead: “Book today” or “Request a quote.”
Safe Alternatives Table
| Avoid | Use Instead |
|---|---|
| 100% Guaranteed | Customer satisfaction is our goal |
| Cheapest in UAE | Affordable & fair pricing |
| Kill all viruses | Professional sanitization service |
| Maid service | Trained cleaning professionals |
| Free Service | Complimentary quote |